I’m an illustrator and brand strategist focused on the food-service sector.
For over a decade, I have been developing complete visual identity systems for
bars, restaurants, and food-service operations, treating brand as a structure — not as an isolated asset.

My practice combines strategic thinking, consistent visual language, and real-world business application.

I work from positioning and concept through to brand execution, including logos, mascots,
packaging, uniforms, environments, brandbooks, and operational guidelines.

In parallel, I also work as an editorial illustrator, with projects published in
major newspapers and magazines in Brazil and internationally, including editorial
work across Europe, Asia, and the United States.